Kajabi: Revamping User Journey & UI by Paul FadayoKajabi: Revamping User Journey & UI by Paul Fadayo

Kajabi: Revamping User Journey & UI

Paul Fadayo

1 collaborator

Completed work

Backend Engineer

Fullstack Engineer

Web Designer

CSS

Figma

Kajabi

Healthcare

Revamping the User Journey, Platform Architecture, and UI for Terapivakten on Kajabi

Project Summary

Client: Ove Andre Remme

Brand / Website: Terapivakten (terapivakten.no)

Role: Kajabi Developer & Technical UI/UX Designer

Tools & Stack: Kajabi CMS, Liquid / Custom CSS, HTML5, Responsive UI Design

Terapivakten is a Norwegian mental health and addiction recovery clinic providing low-barrier, accessible care through online sessions, home visits, and physical offices in Oslo and Fredrikstad. Founded by Ove Andre Remme—a trauma-informed addiction therapist (TBAT)—the platform leverages licensed psychologists and therapists with lived experience to deliver support without public wait times.

Operating on Kajabi, Terapivakten needed to bridge the gap between being an informative clinical authority and an efficient, high-converting digital service provider. I was brought in to resolve routing bottlenecks, refine page architecture, repair navigational dead-ends, and ensure that clients could easily access paid course downloads and booking flows.

Key Challenges & Discovery

Complex Routing & Decision Fatigue: The original homepage lacked a clear visual hierarchy. Prospective clients dealing with sensitive issues (e.g., addiction, acute anxiety, relationship strain) were confronted with cluttered pathways rather than intuitive booking steps.

Broken Navigation & Drop-Off Points: Multiple internal links and call-to-action (CTA) buttons led to dead routes or outdated landing pages, directly hindering conversion for high-intent offerings like the Free 15-Minute Consultation (Gratis 15 Minutter).

Inconsistent Visual Hierarchy on Kajabi: Default Kajabi theme constraints resulted in irregular spacing, unoptimized mobile typography, mismatched button styles, and inconsistent brand colors that compromised user trust.

Friction in Course & Resource Delivery: Terapivakten's downloadable guides, educational materials, and course modules suffered from disjointed post-purchase access flows, causing confusion for enrolled clients.

Technical Solutions & Implementation

1. Strategic Homepage Architecture & Routing Overhaul

Direct-to-Funnel Navigation: Restructured the hero section and primary navigation to route visitors immediately into distinct service funnels: Terapi på nett (Online), Fysiske timer (In-person), Avhengighetsterapi (Addiction), and Parterapi (Couples).

High-Converting Entry Point: Elevated the prominent "Gratis 15 Minutter" CTA across key touchpoints, ensuring zero-friction access to the preliminary matching flow.

Streamlined Multi-Step Booking Integration: Aligned the front-end page triggers with Kajabi’s multi-step intake modal, clarifying therapist selection, appointment formats, and transparent pricing tiers.

2. Custom Styling & Visual Consistency (Custom CSS / Liquid)

Design System Alignment: Overrode Kajabi default block styling using tailored CSS to enforce unified typography, padding ratios, accessible contrast ratios, and cohesive color palettes.

Mobile-First Optimization: Adjusted section wrappers, flex layouts, and card elements to guarantee fluid performance and readable typography across desktop, tablet, and mobile browsers.

Social Proof & Credibility Layout: Built dedicated trust-building layouts showcasing clinic statistics (e.g., 75% recovery retention rate, 89% functional wellness return) and practitioner bios to strengthen credibility immediately upon landing.

3. Complete Link Auditing & Dead-End Elimination

Audited and updated all header navigation menus, secondary sub-links (Fagartikler, TBAT utdanning, Priser, Bedriftshelse), and footer references.

Re-mapped broken redirects and legacy URLs to active Kajabi pipelines, ensuring users never encounter dead-ends or 404 pages during critical decision-making moments.

4. Course Delivery & Download Architecture

Restructured the member portal and product dashboards within Kajabi to cleanly separate digital downloads, masterclasses, and ongoing therapeutic content.

Optimized user access flows from the point of checkout to file retrieval, reducing client onboarding hurdles and administrative overhead for the Terapivakten team.

Impact & Results

Seamless User Experience: Eliminated navigation friction, creating a calm, intuitive, and supportive user journey from landing page to session booking.

Stronger Conversion Funnels: Lowered drop-off rates on high-intent conversion pages through clear CTAs and functioning routing architecture.

Professional Brand Authority: Delivered a polished, clinical-grade UI that builds trust for clients seeking confidential mental health support.

Autonomous Digital Operations: Established a clean backend structure on Kajabi that allows the client to manage new course materials, practitioner listings, and downloads without technical friction.