The Titleist Driver Selector Tool web application needed to be reimaged with the clean and simple design aesthetics that come with the brand. Using past and current user data, I created what I felt would improve the overall user experience while giving the user the information and know-how on which driver to choose for their golf swing.
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Posted Nov 10, 2023
Implemented new interactive features into the UI/UX design resulting in a 30% increase in user engagement and longer average session duration.
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Titleist
Enhancing User Experience for E-commerce Website