Spectrum Screen Printing Logo Redesign

Since 1987 Spectrum Screen Printing has provided "In-House" Custom Apparel Screen Printing, Embroidery, Digital Direct to Garment Printing, and a Full-Service Art Department that can take your concept and make it a reality.

Create 3-4 iterations of a redesigned primary logo

1 week

My role involves refining and modernizing the brand’s visual identity while maintaining its core essence. I analyzed the existing design, identify areas for improvement, and craft a refreshed logo that enhances brand recognition, aligns with current design trends, and resonates with the target audience.

• Assess and refine the existing logo while preserving brand identity. • Researched industry trends for a modern, competitive design. • Create multiple concepts and iterate based on feedback. • Optimize typography, colors, and visual elements. • Ensure scalability for print, digital, and merchandise. • Deliver final logo files in multiple formats.