Nexterra develops and operates clean energy systems across solar, wind, hydroelectric, energy storage, and nuclear, including small modular reactors.
For the website, the challenge was presenting a technically diverse energy company through an experience that feels confident, energetic, and easy to navigate without falling into the familiar visual language of the renewable energy category.
I worked on translating the brand system into the digital experience, bringing together bold typography, a dark visual foundation, energetic accent colors, structured layouts, and expressive 2.5D illustrations.
The different energy categories are carried through the interface using distinct color cues, while the overall system stays visually consistent across the site. Motion, composition, and illustration help communicate complex infrastructure in a way that feels clear and approachable.
Frames from the Nexterra web experience.
Nexterra develops and operates clean energy systems across solar, wind, hydroelectric, energy storage, and nuclear, ...