Lead Generation SaaS: Outreach and Proposal Tracking CRM

This project involved building a lead generation SaaS for sales teams that tracked outreach and proposals across spreadsheets and lost follow-ups.

The platform was built with React and NestJS on PostgreSQL with TypeORM, tracking leads, outreach and proposal status in one place.

REST and GraphQL APIs power the application, and WebSocket updates keep the pipeline refreshing live as the status of leads and proposals changes.

The development focused on query performance and secure access, so teams can rely on the system as their pipeline grows.