Guide the creation of high-quality UGC by managing the creator to produce 3 product-focused and 3 holiday-themed videos, plus 12 stills, ensuring all content aligns with Betsey Johnson’s bold, festive brand aesthetic.

Ensure seamless content delivery and approvals by overseeing the content creation process, collaborating closely with the creator, and ensuring timely revisions to meet Betsey Johnson’s brand standards for digital platforms.

For this project, I acted as the liaison between the creator and Betsey Johnson, negotiating contracts and ensuring alignment with campaign goals. I collaborated on content strategy for six holiday-themed videos, managed timelines and approvals, and oversaw communication to ensure brand consistency and timely delivery of all assets.

Achieved 596.2k plays on a viral TikTok video, significantly outperforming Betsey Johnson’s typical reach of 10k plays, demonstrating the content’s resonance and engagement potential.

Received positive feedback from Betsey Johnson, who praised the product styling and video quality as a strong reflection of their brand and campaign goals.

Drove strong community engagement, with enthusiastic comments, shares, and saves across content, highlighting authentic audience connection and campaign relevance.