Any branding work to do with a comany as big as Meta, previously facebook, is staying brand focused. While there is an obvious benefit of recognizability for a company this big, there is also a pre established brand story you’re responbible to continue telling. So, with the brand change from facebook to nmeta, we also took a more fun turn with the branding. To do this. we stuck with Meta’s basic sans-serif font, and incorporate Meta’s expansions into pinks and purples.