Lead Automation System — AI Scoring & Follow-Up

What was built: An end-to-end lead-automation pipeline I build for service businesses: every new lead — from a website form, Instagram or WhatsApp — is captured, scored and classified by AI (ChatGPT API), followed up automatically with a personalised message, and logged into the CRM where the manager sees everything on a live dashboard. Outcome: No lead waits for a human to notice it — capture, scoring, first follow-up and CRM logging happen automatically, around the clock. Deliverables: multi-source intake (website forms, Instagram, WhatsApp in one pipeline); AI lead scoring & classification (hot / warm / cold); automatic personalised follow-up by SMS/email; CRM logging + live manager dashboard; built on n8n / Make / Zapier.

Lead Automation System — AI Scoring & Follow-Up