Mad Cool Rebranding
Mel Maarek
Mad Cool is a Spanish music festival held in Madrid. This event was founded in 2016 making it a more novel and lesser known festival worldwide. In order to make the festival more visually modern and distinctive a rebranding was made using a custom typeface. In addition to the new logo, a promo video for the festival along with animated posters have been produced in order to further express the visual identity of the festival’s brand advertising. Different aspects of the festival such as the wristbands which are radio controlled LED that allow for change and display different colored lights to create a visual experience at night. Along with the wristbands, passes for VIP, press, and artists have been created as well as T-shirt designs.
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Posted Mar 6, 2021
