ArabiaForce Academy is an NGO that seeks to increase Arabic representation in the tech industry by providing upskilling and career coaching to Arabic-speaking talents in underserved communities. They are dedicated to bridging the talent gap within the Salesforce ecosystem and meeting the rising demand for local talents from the region's local authorities and organizations.

I was privileged to collaborate with ArabiaForce Academy ("Academy") in producing some of their marketing collateral which was recently distributed at the 2023 Salesforce World Tour Essentials event in Dubai. This included a physical pamphlet with a QR code that led to a landing page with a lead-generation form.

Tasked with producing the content, I took great care in conveying the mission and message of the Academy in words that aptly reflected their core values. I proposed the tagline "Nurturing Talent, Empowering Lives" which encapsulates their purpose, and now accompanies their official logo:

In this project, I had the opportunity to:

Design a trifold (6-page) pamphlet on Figma

Conceptualize branding and content ideas, and sharing them through a Canva presentation

Extract, compile, and design quotes from the co-founders, student, and volunteer using Canva

The messaging in the pamphlet and landing page prioritised the Academy's three main audiences; prospective students, volunteers, and employers. The final copy was written in a way that was distinct enough in its offerings for each category, yet inclusive enough to tie each of them seamlessly to the Academy's cause.