Tobspr Games, an indie studio known for developing creative and colorful titles, commissioned a 3D hero animation for their website. The goal was to design a looping visual centerpiece that would instantly communicate the studio’s playful identity while adding motion and depth to their online presence.

The main challenge was to create a memorable and dynamic animation that felt alive and representative of the Tobspr brand. The piece needed to be engaging enough to draw attention, yet subtle enough to function as a background hero video without distracting from the website content.

The final concept depicts plastic-like silhouettes moving along a conveyor belt, each shape referencing the studio’s different games. The idea symbolizes creativity in motion — a continuous production line of ideas, innovation, and imagination.

Visually, the animation blends clean geometric forms, glossy materials, and bright colors inspired by toy design. The motion is smooth and mechanical, creating a sense of rhythm and flow, while the tactile look of the materials adds warmth and approachability.

By keeping the camera steady and focusing on the movement of the silhouettes, the animation achieves a seamless, loopable flow that feels endless — perfect for continuous playback on a homepage banner.

Concept Development & Storyboarding Early sketches and motion tests were created to explore how the conveyor movement could represent Tobspr’s creative workflow.

3D Modeling & Scene Setup Built entirely in 3ds Max, the plastic figures and conveyor elements were modeled with simple yet expressive shapes to ensure readability and visual balance.

Lighting & Rendering Rendered in V-Ray, the setup used soft key lights and subtle reflections to achieve a smooth, clean surface finish. This gave the models their signature “toy plastic” look, while maintaining realism through controlled highlights and shadows.

Animation & Loop Design The animation was designed as a perfect seamless loop, with synchronized object motion and belt speed. The timing was fine-tuned to create a steady rhythm suitable for background use.

Post-production & Compositing In After Effects, subtle depth-of-field effects, color grading, and minor motion adjustments were applied to polish the final render and integrate it naturally for web playback.

The final animation brings a sense of life and motion to Tobspr’s website, capturing the brand’s creative energy in a visually minimal yet engaging way. It reflects the studio’s continuous drive to create new and imaginative worlds — turning their brand into a living, moving identity.

3ds Max (modeling, animation)

V-Ray (lighting and rendering)

After Effects (post-production and compositing)

This project successfully transformed Tobspr’s website into a more dynamic, modern experience. The seamless 3D loop not only enhances the brand’s digital storytelling but also stands as a symbolic visualization of their creative process — always moving forward, always creating.

Check it live here - https://tobspr.io