Gretel opens with a fashion-editorial tone — bold photography, a message centered on diversity and scale — before backing it up with credibility markers like 1,250+ photoshoots, 120+ models, and client names like Prada, Chanel, and Givenchy. The model directory is filterable by city, with each profile card surfacing exactly what a casting director needs at a glance (height, measurements), and a dedicated "Be a Model" flow turns the site into both a client-facing showcase and a talent-facing application funnel.