Label design - Craft vodka, 2022

Label Design for craft vodka, Gorzałka Dąbrowicka, 2022

I was commissioned to design the label for a small-batch craft vodka brand. The product’s name includes a reference to its origin — Dąbrowa, a village near Poznań, Poland. Since the vodka is produced in a forest where deer and roe deer are commonly seen, these animals naturally became a key visual element of the packaging. The vodka is made using traditional, artisanal methods. Each spirit is a unique blend of okowita (a Polish-style eau-de-vie) infused with natural fruit macerates. Every batch is crafted by the owner himself, and each label features a handwritten-style signature stating that this drink was made especially for you. The label also clearly communicates the product’s regional origin, proudly highlighting its Polish roots. To emphasize the premium nature of the vodka, the label was enhanced using multiple printing techniques: silver hot stamping, embossed lettering, and high-quality textured paper — all carefully selected to reflect the craftsmanship and authenticity behind the product.