GreatBritishContent.co.uk is a dynamic copywriting service based in the UK, specializing in delivering high-quality digital content solutions to businesses across various industries. Tasked with revamping their online presence, I took on the challenge of designing and developing their website on the Wix platform. With a focus on user engagement and showcasing their diverse range of services, the goal was to create a vibrant and informative website that captured the essence of their brand.
Problem:
Before the redesign, GreatBritishContent.co.uk faced challenges with their outdated website, which lacked visual appeal and failed to effectively communicate their services. The absence of a blog section limited their ability to share industry insights and engage with their audience. Additionally, the site's structure did not adequately highlight their extensive portfolio of services, hindering potential client conversions.
Objectives:
Design a visually appealing and user-friendly website on the Wix platform to better showcase Great British Content's services and portfolio.
Incorporate five distinct pages, including dedicated service subpages, to provide comprehensive information to visitors.
Develop a blog section to share industry insights, company updates, and valuable content with the audience.
Implement intuitive navigation and clear calls-to-action to guide visitors through the website seamlessly.
Design Process:
Conducted a thorough analysis of Great British Content's brand identity, target audience, and competitors to inform the design direction.
Leveraged Wix's customizable templates and design tools to create visually stunning page layouts that aligned with the brand's aesthetic.
Incorporated vibrant colors, engaging imagery, and compelling typography to enhance the website's visual appeal and captivate visitors.
Designed dedicated service subpages to provide detailed information about each service offering, including examples from their portfolio.
Ensured mobile responsiveness to guarantee optimal viewing and interaction across devices.
Development Process:
Utilized Wix's drag-and-drop editor and built-in features to develop the website's structure and functionality seamlessly.
Created five distinct pages, including Home, About Us, Services, Portfolio, and Contact, to organize content effectively and enhance user navigation.
Implemented a blog section with categorized posts to share industry insights, company news, and valuable content with the audience.
Integrated contact forms and clear calls-to-action throughout the website to encourage visitor engagement and inquiries.
Results/Outcome:
The revamped GreatBritishContent.co.uk website successfully launched on the Wix platform, receiving positive feedback from both the client and visitors.
The visually appealing design and user-friendly interface have improved the overall user experience, resulting in increased engagement and longer session durations.
The addition of the blog section has enabled Great British Content to share valuable content and establish thought leadership in their industry, attracting a wider audience.
The optimized website structure and SEO efforts have led to improved search engine rankings, driving organic traffic and potential client inquiries.
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Posted May 28, 2024
Design the GreatBritishContent.co.uk website on Wix, incorporating five pages, and a dynamic blog section, that showcases their services and expertise.