RINKAI ROUTING l Promo material

Alexandra Mariščáková

Graphic Designer
Adobe Illustrator
Adobe Photoshop

ABOUT CLIENT

Rinkai Routing simplifies complex planning processes for businesses and organizations involved in transportation.This app revolutionizes transport planning by leveraging cutting-edge algorithms and real-time data to streamline and enhance efficiency in logistics and transportation management. Users input their logistical parameters, and the app generates optimized plans, minimizing delivery times, reducing fuel consumption, and maximizing vehicle capacity utilization.

THE BRIEF

The primary objective was to conceptualize and create impactful promotional materials, specifically focusing on designing informative and engaging brochures along with a visually striking roll-up banner. These materials were intended to effectively showcase and communicate the brand's message and offerings.
Company logo
Company logo

APROACH

Getting to know a brand involves exploring its history, values, and audience. From there, I define its unique personality and position in the market. Using this insight, I create visuals and messages that authentically represent the brand, ensuring consistency across all communications
First brochure draft
First brochure draft
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