Holistic CD + Vinyl Packaging + Merch Line for Pop Music Star
Holley Maher
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Posted Nov 3, 2023
An enormous record release project, including Art Direction, CD + Vinyl Packaging Design, and an extensive line of merchandise.
We were brought on by the Nightbirde Foundation to conceptualize an Album Art Direction + a full line of Merchandise to support an upcoming album release for the late pop star of America's Got Talent fame, Nightbirde. We used Jane's personal notes + instructions, along with her photography, poems, and journal entries to inform us on Jane's personal style preferences, and created a full design concept for the album "It's Ok."
For this project, we created CD, Vinyl + Lyric Booklet packaging design, along with a dozen plus merchandise designs, including posters, t-shirts, tote bags, mugs, water bottles, stickers, patches, outerwear, and even a floral pattern for Nightbirde's custom pair of Converse sneakers.
Learn more about our work on Nightbirde's "It's Ok" release here.
