Project Overview

I Directed, Produced and led the edit on Wilson Tennis’s first long form documentary series called ‘Release Valve’. This episode featured Emma Raducanu and showcased her love of sushi, with a personal cooking lesson with Chef B from Oishi Thai in North Miami, Florida.

Every aspect of production, from creative to planning, to filming, editing and color grading was overseen by me. From location scouting, to the entire creative idea behind these episodes, I personally was responsible for it all. With the help of a production crew of over 20 people, we managed to film three episodes of Release Valve + a Shoe Commercial in three days.

Wilson's main marketing channel for distributing these videos was via YouTube and Instagram. Each episode has garnered millions of views concurrently across IG Reels, YouTube, TikTok, Twitter, and various other social media platforms.