Matcha By MALU

Matcha By Malu is an all-natural, premium matcha infused with adaptogens and mushrooms for an upgraded latte, aiming to boost the mood and provide energy. Our role was to establish a creative direction fit for the brand, and design packaging labels that showcase their products.

Our goal is to establish the creative direction of MALU and create packaging labels for their product set before launch. This direction took inspiration from a Japanese philosophy, ‘Wabi-Sabi’. Wabi meaning ‘seeing beauty in imperfectness and impermanence of nature’, while Sabi refers to ‘quiet and tranquil condition’, creating a calm, collected, and pristine style for MALU.