Personal Resume

Abigail Burnette

Writer
About 
In my previous role as a content specialist, I honed my expertise in creating compelling and search engine optimized (SEO) content for websites, blogs, and social media platforms. I have a strong understanding of leveraging keywords and incorporating SEO techniques to drive organic traffic and improve online visibility. I excel at conducting thorough research to ensure accuracy and credibility in my writing, while also maintaining creativity and a unique voice.
With several years of experience in the field, I have developed a comprehensive understanding of writing, storytelling, and content creation. I have published a novel, which has allowed me to hone my skills in crafting engaging narratives, captivating readers, and connecting with a diverse audience. My communication style is versatile and adaptable, as evidenced by my successful blog and newsletter, where I provide engaging information on various topics. 
My proficiency in managing multiple projects, meeting strict deadlines, and collaborating with cross-functional teams has been vital to my success as an editor, content specialist, freelance writer, and published author. I am well-versed in the editing and proofreading process, guaranteeing high-quality content that is error-free and engaging. I have written a variety of successful pieces, including copy for the official website of Prince Ermias of Ethiopia. 
I am also highly skilled in utilizing various writing and publishing tools, such as Microsoft Office Suite, content management systems (CMS), and social media scheduling platforms. I am adept at managing social media channels to engage with diverse audiences, build brand awareness, and drive traffic to websites and blogs. I have a proven track record of creating and maintaining one of the highest-traffic blogs on the world’s largest web hosting platform. 
In addition to my professional accomplishments, I am a dynamic go-getter, outgoing people person, and passionate advocate for storytelling, the power of literature, and connecting with people. My communication and interpersonal skills allow me to collaborate effectively with colleagues, clients, and readers of all different backgrounds, creating meaningful connections and ensuring a positive customer experience. 
I am excited about the opportunity to bring my expertise, creativity, and passion to the company in this role. I am confident that my experience as an editor, content specialist, freelance writer, and published author will enable me to make a significant contribution to your team.
Freelance Writer  2021-Present  
Objective: Work as a freelance writer, contributing articles, essays, and opinion pieces to various publications. 
Actively seek out writing assignments and pitched ideas to editors, building relationships with a variety of different people and expanding writing opportunities.
Brainstorm ideas, conduct research, and write engaging and informative content on a range of topics, adhering to each publication's guidelines and requirements.
Collaborate with editors and fellow freelance writers to refine content, ensuring clarity, accuracy, and readability. 
Deliver articles within prescribed deadlines while maintaining high-quality standards. 
Develop a strong ability to adapt writing style and tone to fit different target audiences and publication styles. 
Effectively collaborate with people from diverse, cross-cultural backgrounds, incorporating a wide variety of viewpoints into work. 
Maintain detailed documentation of deliverables and create complex archives and databases of work to be accessed in a convenient and timely manner. 
Skills: 
Type 95 WPM with 99% accuracy (tested and certified), delivering thousands of words of high-quality written content per day. 
Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook, Publisher, Access), with over ten years of experience in each program. 
Experience writing articles, blog posts, and essays and creating successful newsletters. 
Expertise in editing and proofreading techniques, in addition to experience with UX writing and Search Engine Optimization (SEO).
Demonstrated ability to effectively manage multiple tasks and meet deadlines while maintaining the highest quality. 
Extensive experience with various blogging platforms such as Tumblr and WordPress, in addition to the ability to build independent websites to host blog content. 
Exceptional writing skills with focus on grammar, spelling, punctuation, prose, style, and diverse storytelling techniques.
Excellent communication, collaboration, and problem solving skills. 
Incredibly strong research and fact-checking skills with proven ability and dedication to ensure accuracy in content.
Ability to adapt writing style to lots of different industries and diverse audiences, always keeping in mind the company’s objectives and brand when creating written content.
Editor and Content Specialist 2021-Present
Objective: Monitor, maintain, and market blog and newsletter content. 
Manage guest blogging opportunities, developing strong relationships with industry influencers and contributing to reputable blogs in the field. 
Conduct interviews with industry experts, creating insightful and authoritative articles
that position the company as a thought leader within the industry.
Produce high-quality written content, including blog articles, social media posts, email
newsletters, and website copy, adhering to brand guidelines and style standards. 
Manage social media channels, creating engaging content and driving organic growth
resulting in increased engagement. 
Conduct competitor analysis and market research to identify content gaps and optimize content strategy accordingly. 
Collaborate with the design team to develop visual content, ensuring cohesive messaging across all marketing channels. 
Prepare marketing budgets and allocate funds for design materials, various advertisements on social media, etcetera. 
Build successful websites to host thoughtful, well-researched content for the company. 
Manage and market aforementioned content on Substack, WordPress, and other blogging and newsletter platforms. 
Analyze data on the trends and patterns in performance of blog posts, articles, social media posts, etc. and compile reports on said trends and patterns to design growth strategies.  
Monitor social media analytics using tools like Hootsuite Media Marketing and Sprout Social to track performance and improve social media strategy. 
Assist in the development and execution of content marketing campaigns, including B2B marketing, email marketing, influencer partnerships, and content distribution strategies. 
Skills:
Proficient in Google Workspace (Gmail, Chat, Meet, Calendar, Maps, Drive, Docs). 
Skilled in Adobe Express and Canva, with the ability to create logos and other important branding visuals for use on websites and social media platforms. 
Proficient in Adobe Creative Cloud (Acrobat, Illustrator, Photoshop, etc.) 
Familiar with both Windows and Linux systems. 
Knowledge of and experience with digital communication systems (Zoom, Slack, etc.) and digital management tools (Google Calendar, Canto, Cloudinary). 
Well-versed in various social media platforms (Twitter, Instagram, Facebook, Tumblr, LinkedIn), and officially certified in Instagram Marketing Fundamentals. 
Expertise in digital marketing tools and automation platforms such as HubSpot and Salesforce Marketing Cloud. 
Officially certified in Hootsuite Media Marketing Management and Sprout Social.
Ability to work effectively both in a team and independently. 
Expertise in SEO databases and platforms (Semrush, Ahrefs, Moz, Screaming Frog, etc.). 
Built an entire website for a freelance blog, through SEO and smart marketing techniques grew the website within just two months to be one of the top performing sites on one of the world’s largest web hosting platforms. 
Link building to strengthen the performance of various content pieces and articles. 
Extensive experience producing and marketing newsletters, both independently and via platforms such as Substack and ActiveCampaign; officially certified in Email Marketing.
Published Author 2021-Present
Objective: Published author with a passion for storytelling, a track record of creating captivating and thought-provoking literature, and self starting. 
Manage the entire publication process, from initial concept development to final manuscript submission.
Conduct extensive research to ensure accuracy and authenticity in storytelling, contributing to the overall richness and depth of the narratives.
Collaborate with editors and proofreaders to fine-tune the manuscript, incorporating feedback and revising content as necessary.
Develop and maintained a professional network with literary agents, editors, publishers, and fellow authors to stay informed about industry trends and opportunities.
Participate in various literary events to connect directly with readers and promote books.
Actively engage with readers through social media platforms, managing author profiles and responding to comments and messages.
Regularly attend writing conferences and workshops to enhance skills, learn about new trends, and expand industry connections.
Conduct research on potential markets and audiences to effectively position and market books to a diverse market. 
Skills: 
Experience with and deep understanding of industry trends and publishing platforms, including Amazon’s KDP, Smashwords, and Apple Books.
Proven success as a published author with two years of experience, having self-published a novel. 
Strong command of the English language, demonstrating exceptional writing skills in both fiction and non-fiction genres. 
Highly skilled in researching and conceptualizing ideas, developing unique and engaging storylines, and crafting well-rounded narratives. 
Deep understanding of the publishing industry, including the process of editing, proofreading, and book promotion. 
Excellent time management and organizational skills, experience meeting tight deadlines while maintaining the highest quality standards. 
Highly creative and imaginative, with the ability to think critically and analyze different and diverse perspectives, especially those from different cultures. 
Keen ability to identify potential and adapt to an ever-changing, fast paced environment. 
Strong understanding of story structure, character development, and narrative arcs. 
Official Certifications: 
Hootsuite Media Marketing
Sprout Social: Social Media Management Solutions 
Google Analytics (4 Properties) 
Market Research 
Instagram Marketing Fundamentals 
SEO Strategies
Project Management 
Marketing Analytics 
Product Management 
Email Marketing
Front End Development - CSS 
Market Research 
Effective Communication 
Supply Chain Management 
Strategic Management 
Operation Management 
Time Management 
Inventory Management 
Customer Relationship Management 
Asset Management 
Financial Management Basics 
Financial Accounting Basics 
Analytics in Finance 
SaaS in Cloud Computing 
UI/UX 
UX Portfolio 
(All Official Certificates Available Upon Request) 
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