Brand Identity & Wordpress Website For An Amazon Selling Coach

Aryan Tanwar

Graphic Designer
Web Designer
Framer Designer
Adobe Suite
Elementor
Figma

I worked with India's biggest Amazon Selling coach Ali Lokhandwala on his whole brand Identity and website redesign. I have published a detailed case study here

Problem Statement

Ali was excelling in his field and had a growing audience, but his branding was a major concern.
🚩 He lacked a logo, and his website, copy, and social media were inconsistent in design. Everything was done without a cohesive and consistent brand identity. Ali needed someone to reshape his brand across all digital aspects.

Objective

Create a strong and cohesive brand identity
Modernize the website design
Improve user experience and navigation
Increase conversions and user engagement

Logo Design

Starting with the logo design, I wanted something very simple, professional, but bold.
A quick timelapse of my sketches
After sketching and exploring for some days, we decided on the following logo:
Final logo design
Final logo design

Color Palette

Once the logo was decided, it was time for colors. We wanted professionalism across the whole brand, so I chose the following color palette:
Color palette for Ali Lokhandwala
Color palette for Ali Lokhandwala

Website Design & Copywriting

Objective

The objective was simple: make the content easy and quick for users to read and understand, ultimately driving more conversions!

Old Website

New Website

You can check the new website here: https://www.alilokhandwalaofficial.com

Some highlights of the work

Visuals

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