$27M to $18M/year - The Cost of Bad PPC Management
Insiders Agency
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Posted Dec 10, 2024
This is the perfect example of an Amazon aggregator choosing to swim uphill. See what happened to this brand once they took PPC in-house from Insiders.
In this cautionary tale we will explore the dramatic journey of a Kitchen & Dining Brand between 2020 and 2023.
This story powerfully demonstrates how the choice of your PPC management partner can significantly impact your brand's success or contribute to its decline.
I managed this brand's PPC campaigns from 2020 through 2022, during which the business achieved remarkable success (see screenshot).
However, what followed in 2023 serves as a stark warning: after changing PPC partners, the brand's annual revenue plummeted from $27M to $18M, a $9M YoY sales decrease, and a $1M+ net profit loss.
Partner With Insiders, and let's make your brand into a success case study, and not a cautionary tale as the above one.