The goal was to develop a landing page for “Mediapain 2025” — a conference addressing the pressing challenges facing Ukrainian media during times of political and economic change. While the subject matter is serious, the presentation needed to feel dynamic and engaging. The result is an informative, visually appealing website with intuitive access to the event’s program, speakers, and key messages. Special focus was placed on branding: design elements were carefully refined and enriched with subtle microanimations to enhance the overall user experience.