Industrialized — A visual identity for a new podcast

I edited the opening episodes of Industrialized’s first season and developed a visual identity for the new podcast. The work included custom intros, branded motion compositions, picture and audio improvements, and short clips selected from the longer conversations.

A preview of the custom opening and visual treatment.

Brand: Industrialized My role: Podcast editing, motion design, audio cleanup, and clip selection Delivered: Edited episodes, custom intros, and social clips

The podcast needed a recognizable presentation from its first episodes. Each conversation also needed an opening that suited the guest and topic. I worked on both the series identity and the editorial decisions that shape the experience of watching an individual episode.

I created custom intros and motion compositions from scratch. Each opening introduced its episode within the podcast’s visual identity, with music selected to fit the material and the tone of the brand.

I chose shots around the speakers’ delivery, presence, and meaning. I tightened pauses and less useful passages, then cleaned and balanced the voices so changes in pacing did not make the conversation harder to follow.

I improved the recordings and prepared Full HD versions, then selected moments for social promotion. The long episode and its shorter extracts needed to feel connected, while each clip still had to communicate a useful idea on its own.

The project brought together episode editing, a new motion identity, custom openings, and social extracts. The featured conversations with Andrew Staniforth and Morgan McLachlan show how the approach adapts to different guests and topics.

A short extract from the Andrew Staniforth episode above.

Launching a podcast or refreshing an existing series? I can help build the visual identity and carry it through the episode edit and supporting clips.