L’Oréal Paris | Commercial Minimalist Skincare Visuals
Victoria Cebotar
Overview
A concept project focused on creating bold, minimalist visuals for a globally recognized beauty brand, designed for high-impact digital and campaign use.
Clean, prop-free composition emphasizing packaging design and chrome detailing.
Objective
Develop clean, campaign-ready imagery that highlights product form, color, and texture while allowing space for messaging across advertising formats.
Droplet detail shot highlighting serum viscosity and controlled liquid motion.
Creative Direction
Art-directed with a minimalist, high-contrast approach, using rich red gradients, negative space, and structured compositions. Stacked arrangements and ingredient-led elements were introduced to create depth, visual interest, and strong brand alignment.
A blood orange slice was incorporated as a visual cue to Vitamin C, reinforcing the product’s key ingredient while adding a bold, recognizable storytelling element.
Blood orange element reinforcing Vitamin C presence and color cohesion.
Milky serum interacting with citrus surface to blend the botanical reference with product formulation.
Process
Each composition was designed with layout flexibility in mind, incorporating intentional negative space for copy placement. Products were arranged to create dimension and hierarchy, supported by controlled studio lighting to enhance color depth and surface detail. Capture One Live View was used to refine composition in real time, while Photoshop was used to perfect gradients, textures, and packaging clarity.
Stacked product composition creating depth and visual hierarchy.
Close-up image focusing on the product's texture, isolating the subject with deliberate negative space.
Deliverables
Cohesive series of final retouched images
Studio product photography with structured compositions
Detail and texture-focused close-ups
Campaign-ready visuals for digital, social, and print use
Let’s create visuals that elevate your brand and connect with your audience.
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Posted Apr 2, 2026
Minimalist, campaign-ready visuals for L’Oréal Paris, designed with negative space, bold red gradients, and stacked compositions for versatile brand use.
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Timeline
Feb 2, 2026 - Feb 23, 2026
