Digital Marketing Strategy for a Fintech Startup

- Developed & lead the content marketing strategy increasing the organic web visitors by two-fold year over year

- Reimagined the organic social media strategy and approach to increase followers by 2.5x and engagement by 5x

- Driving marketing initiatives to grow public relations, published in dozens of articles

- Lead the conference marketing and event planning efforts

- Planning quarterly and yearly marketing budget

- Designed advertising campaign strategy from a full funnel perspective

- Advertising campaign management on LinkedIn, Meta & Google

- KPI definition and monthly marketing performance analysis

- Landing page ideation & creation

- Email marketing campaigns management

- 3rd party freelancer and agency management