Digital Marketing Strategy for a Fintech Startup
- Developed & lead the content marketing strategy increasing the organic web visitors by two-fold year over year
- Reimagined the organic social media strategy and approach to increase followers by 2.5x and engagement by 5x
- Driving marketing initiatives to grow public relations, published in dozens of articles
- Lead the conference marketing and event planning efforts
- Planning quarterly and yearly marketing budget
- Designed advertising campaign strategy from a full funnel perspective
- Advertising campaign management on LinkedIn, Meta & Google
- KPI definition and monthly marketing performance analysis
- Landing page ideation & creation
- Email marketing campaigns management
- 3rd party freelancer and agency management
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Posted Feb 28, 2024
Crafted a comprehensive digital marketing plan that resulted in 30% increase in lead generation and brand awareness.
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Fraudio
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