Velora Skincare Advertising Campaign Concept

Project title: Velora Skincare — Advertising Campaign Concept

Project type: Fictional brand / self-initiated concept project

Velora is a fictional skincare brand developed to explore premium, nature-inspired advertising design. This concept campaign uses a cohesive visual identity built around sage green, warm ivory, botanical imagery, and refined typography.

The campaign concept includes a hero serum advertisement, product-focused visuals, and lifestyle-inspired creative directions. The objective was to demonstrate visual hierarchy, consistent branding, product presentation, and clear advertising messaging across multiple creative formats.

My role: Ad Creative Designer

Deliverables: Brand concept, visual direction, product advertisement, and social media ad concepts.

Disclosure: This is a self-initiated fictional concept project created for portfolio demonstration. It was not commissioned by a real client, and the brand and product are fictional.