Objective: Increase organic traffic and improve search engine rankings for a SaaS company specializing in project management tools.
Steps:
Initial Website Audit: Conducted a comprehensive SEO audit to identify technical issues, content gaps, and keyword opportunities.
Keyword Research: Used tools like Ahrefs and Google Keyword Planner to identify high-value, low-competition keywords relevant to project management.
On-Page Optimization: Optimized meta titles, descriptions, headers, and internal linking structure for targeted keywords.
Content Creation: Developed a content calendar and created high-quality blog posts, case studies, and how-to guides addressing common pain points and search queries.
Link Building: Implemented a link-building strategy involving guest posting, outreach to industry influencers, and acquiring backlinks from authoritative sites.
Results:
Increased organic traffic by 75% within six months.
Improved search engine rankings for 20+ high-value keywords.
Enhanced domain authority by acquiring 50+ high-quality backlinks.