I designed and built a

I designed and built a professional Podia website and online course ecosystem for Jodi White, a therapist, coach, author, and specialist in love addiction and codependency. The project focused on creating a clear, trustworthy, and engaging digital experience that could bring together her personal brand, educational content, coaching and therapy services, online courses, resources, and audience-building initiatives in one centralized platform.

The challenge was to create a website that could serve different types of visitors while keeping the user journey simple. Someone discovering Jodi for the first time needed to quickly understand who she is, what she specializes in, and how her work could help them. At the same time, existing followers needed an easy way to access her courses, resources, free workbook, and other offers.

I structured the website around education, trust, and clear pathways to action. The experience guides visitors from learning about love addiction and codependency, to understanding Jodi's expertise and approach, and then toward the most relevant next step—whether that is exploring therapy, coaching, enrolling in a course, downloading a resource, or joining her email community.

Within Podia, I focused on creating a cohesive website structure, organizing the content and offers, presenting the educational and course experience clearly, and maintaining a consistent visual identity throughout the site. I also incorporated strategic calls-to-action and resource sections to support audience engagement and lead generation.

The final result was a centralized digital home that connects Jodi's expertise, services, educational content, courses, and resources into one professional experience. Rather than functioning as simply an informational website, the platform was designed to support the full journey from discovering her work to engaging with her educational products and services.