Lancôme Visual Identity Exploration
Yevhen Lytvynov
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Posted Nov 10, 2025
Explored texture, light, and color in Lancôme's visual identity.
Lancôme — Visual Study
A personal exploration of texture, light, and color through the visual identity of Lancôme skincare.
Each shot focuses on a different mood — from the soft, fluid forms of Hydra Zen to the deep, luminous tones of Rénergie. The goal was to capture a sense of elegance and contrast that reflects the brand’s timeless beauty and modern refinement.
