Homecoming Hooked: Vintage Ads Reimagined Kilroy's HOCO Week

Forget generic flyers and tired chalkboard specials! For Kilroy's Kirkwood Homecoming Week, I crafted a targeted Instagram campaign that turned heads, boosted awareness, and sent Hoosier hearts racing with nostalgia.

Time travel meets social media: We ditched the cheesy stock photos and embraced a vintage magazine aesthetic. Think eye-catching graphics inspired by Rolling Stone and Sports Illustrated, infused with a touch of Bloomington homecoming charm. Each event received its own unique visual treatment, sparking interest and fueling anticipation.

Laser-focused targeting: Gone are the days of shouting into the digital void. Our ads zeroed in on Instagram users aged 21-31 in the Bloomington area, ensuring that Kilroy's Homecoming Week reached the exact hoosiers thirsting for fun.

Daily dose of Hoosier hype: We didn't just drop one big ad and call it a day. We kept the momentum going with a consistent stream of event-specific posts throughout the week, highlighting everything from karaoke showdowns to live music nights. Each ad was a mini-adventure, enticing users to step into Kilroy's and join the homecoming festivities.

Awareness on fire: Compared to previous campaigns, ad impressions skyrocketed, with significantly increased engagement for smaller-scale bar events. Kilroy's became the buzzword on campus, and the bar was packed with Hoosiers eager to relive the Homecoming spirit.

Targeted triumph: Our laser-focused approach proved its worth, driving a surge in foot traffic and sales during the week. Kilroy's Kirkwood cemented its place as the heart of Homecoming celebration, proving that nostalgia and savvy targeting can be a winning combination.

Ready to ignite your next event with social media magic? Let's chat and replicate this homecoming success for your business. Together, we can turn online buzz into brick-and-mortar bonanzas.