End. Is known for innovative garments and material experimentation in every single one of their collaborations. They’re also a deeply British brand and take pride in the fact that they are the king of London Street Fashion. People that wear End. don’t just like streetwear, they strive to get the best that money can buy - with brands that are recognizable with general prestige outside of the streetwear scene.

The main draw with streetwear brands is the idea of scarcity. Because each drop has a limited amount of items available, it becomes a game to try to get it before everyone else. While it came from the hyper masculine skateboard and hip hop culture of the 80’s and 90’s, End. takes high end brands and retrofits them to fit streetwear culture. When our audience is buying from other brands, it is because they have more frequent drops, better collaborations, or because of more name brand recognition.

Because our customers are primarily buying shoes, creating a catalogue to go inside shoe deliveries would inform customers of what the upcoming season's new line will include - thus building hype for the new drops.