Lightsave

My first full time marketing and design role, whilst supporting sales account managers by providing product flyers to display products in stock.

Within my full time marketing and design role at Lightsave I assisted in rebranding the business to welcome back customers from their return from the Covid Pandemic lockdown. This was achieved through designing a Welcome back pack with product flyers as well as social media posts, website development and email marketing campaigns to reach the hospitality market of maintenance managers as well as hotel procurement managers.

The Lightsave product flyers were aimed at targetting hospitality maintenance managers as they were in control of ordering electrical and lighting supplies for their hotel. Therefore, these were aimed to be clearly laid out with product codes easy to match to items so that customers could find codes to use of procurement sites.

The flyers included are for product ranges:

Gorilla Tape

Essential supplies

Outdoor heaters

Outdoor Lighting

Hamilton Card readers

Fans

Adobe software, Indesign and Illustrator was the primary software used in creating the pattern and designs for these flyers.

The flyers were given to the sales account managers around the country. With the account customers primarily being from the hospitality industry these flyers were able to be used to present product lines and a reference point for the sales team to upsell to customers.

The Lightsave sales team also delivered Welcome back packs to account customers which contained the product flyers but also branded stationary items to help reconnect with customers.

When starting at Lightsave in Febuary 2021 very little had been done on any social media platform and so this was a task to produce more consistent content showing off products and inspiration to customers and designers.