Social Copywriting for Bardeen.ai

Bardeen is an AI automation tool that helps users eliminate repetitive tasks by creating browser-based workflows. It connects with popular apps like Notion, Google Sheets, LinkedIn, and CRMs. In its latest evolution, Bardeen repositioned itself as a GTM copilot —tailored to support sales and growth teams with time-saving automation.

I worked with Bardeen as their main freelance copywriter for social media. My role centered on simplifying complex product features into clear, useful content that resonated with their audience —mainly on LinkedIn.

Writing social posts that explained use cases, product updates, and automation workflows

Shaping the brand voice through different phases of growth and repositioning

Creating light visual content in Canva to support posts, aligned with brand style

Engaging with the community by responding to comments, questions, and sharing product updates in relevant channels

Adapting messaging based on audience feedback, internal strategy, and changing priorities

Bardeen’s messaging evolved a lot during our time working together. I adapted to shifts in tone, goals, and positioning—helping the team stay consistent across content even as the product focus changed. Whether the goal was awareness, onboarding, or activation, I tailored copy to match.

During the transition to Bardeen’s new identity as a GTM copilot, I took the lead on social content. Working independently, I turned product narratives, pain points, and workflow examples into posts that explained the new direction and showed clear value to GTM teams. My focus was on keeping the content grounded, helpful, and easy to follow —without overselling or adding fluff.