Short-Form Video Editing for Social Media Platforms

Danielle Williams

Content Creator
Video Editor
Videographer
Adobe Premiere Pro
Instagram
TikTok

Strong Roots Pottery | Video Creation + Social Media Take Off 🚀

I launched my own pottery business, @strongrootspottery, in 2020. However, it was in 2021 that I had an epiphany about the potential of social media. I observed a significant shift when I began consistently sharing short-form videos on my platforms. It became evident that my strategic use of videos not only boosted my content's visibility but also led to substantial increases in views and followers on both Instagram and TikTok.

Instagram 🎞️

Left video got over 456k views and +20k likes + right video got 1M views and +52k likes on Instagram.

TikTok 📷

🔗 to TikTok account www.tiktok.com/@strongrootspottery
Left video got over 1.2 million views and +150k likes + right video got 44k views and +5k likes on TikTok.

Social Media Growth💫

As I began regularly posting videos on various social media platforms, I soon realized the power and importance of understanding the analytics behind these posts. It was a natural progression driven by my curiosity and the desire to maximize the impact of my content.
At the beginning of this year, my social media journey was at an exciting turning point. I had a following of 10,000 dedicated followers on Instagram, and my presence on TikTok was just starting, with a modest 100 followers. Since then, I've been on a rewarding and dynamic growth trajectory, which has led me to amass a strong community of 22,000 followers on Instagram and an equally impressive 18,000 followers on TikTok. It's only the beginning.
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