A logo is one of several ways to represent a brand identity in design and requires the use of Adobe Illustrator to create unique visuals that represent a business's mission and values. Given that this program relies on vector-based technology, the work becomes very much about precision in scalability to accommodate the reproduction of the logo in any size or medium without clarity loss. Processes of design are thus repeatedly refined in order to create color, typography, and iconography working together in creating an impactful brand identity representation. This is the final deliverable: a flexible and appealing logo to the target audience, which easily translates to digital and printed materials for purposes of brand recognition