Digital Advertising Campaign for a Consumer Goods Company
Anita Princewill
Digital Marketer
Content Writer
Performance Marketing Specialist
Facebook Analytics
Google Ads
Google Analytics
As part of my journey to connect with a network of skilled individuals, I want to share a successful digital advertising campaign I led for the consumer goods company, Mamador, a renowned cooking oil brand. The campaign's primary objective was to increase brand followers and awareness through targeted digital ads and collaborations with food influencers.
Key Responsibilities and Achievements:
Conducted a comprehensive market analysis to identify the target audience and competition, enabling the development of a tailored campaign strategy.
Formulated and executed creative retention strategies to engage the existing audience, significantly increasing customer loyalty and brand engagement.
Leveraged data-driven insights to optimize the conversion rate of the digital ads, leading to improved ROI and sales performance for Mamador cooking oil.
Collaborated closely with food influencers to produce compelling content that resonated with the target audience, enhancing brand credibility and reach.
Utilized various digital channels, including social media platforms and online advertisements, to amplify Mamador's presence and boost brand visibility.
Successfully tracked and analyzed campaign performance metrics, providing regular reports to the client and making data-driven adjustments to enhance campaign effectiveness.
The campaign's resounding success increased Mamador's followers and brand awareness and reinforced my skills in digital advertising and influencer management.
I am passionate about delivering innovative digital campaigns that drive meaningful results for brands. If you seek a results-oriented Digital Campaigns Marketing Manager to elevate your brand's online presence and revenue, I am eager to discuss how my expertise can contribute to your organization's success. Let's connect and create impactful campaigns together!