Your blog posts should be well researched, keyword rich, and educational. Your readers are going to want to know just what they want to know and nothing more than that. It is true that longer blog posts do better, but this shouldn't be the main factor when planning content.

If you provide products or services, having blog posts related to these will give you a major boost in your fan base and in Google search results

Your content is going to cover things like:

The products/services that you provide

The transformation that these can have in your customer's/client's life

Ways to use your products

Why your clients need your service

Frequently asked questions

Pain points of your audience that your products/services solve

Uniqueness of your business

Your business background

Burnout is something that business owners frequently struggle with and not everyone can tell when it's actually happening. Read more about how to recognize the signs here: https://www.linkedin.com/pulse/5-signs-entrepreneurial-burnout-the-virtual-islander/?trackingId=3yFYCOX9U57iiwojbf7Yxg%3D%3D

This blog talks about 5 ways that online entrepreneurs can leverage the power of social media to generate brand awareness and increase company revenue. Read here: https://www.linkedin.com/pulse/advice-business-coaches-5-simple-steps-effective-content-walter/