Volunqueer for Pride in London

Retouching project for a campaign for Volunqueers, during pride in London, taking place on the 5th of July 2025. The campaign was shot and directed by Jessica Eliza Ross, represented by AtTrayler.

The images were a mix of digital and film photography and the digital ones had to be aligned to the film ones, background extended to allow for different formats: Print, social media and press coverage, and skin and clothes retouching.

The images appeared on the press, in outdoor adevertising, and on the very prominent giant digital billboard on Trafalgar square.

retouched shot and poster 

retouched shot and poster 

retouched shot and digital billboard - Trafalgar Square, London

retouched shot and poster - Outernet, London

retouched shot, poster and billboard - Westfield shopping centre, London

posters

Before/After: Grading digital images to match film ones...

Jessica Eliza also shot a series of videos that appeared on social media, and on Volunqueer's own website.

posters and press coverage

website presentation

Photographer & director: Jessica Eliza Ross Lighting: Nathan Ford & Sam Girdler Client: Pride in London & McCann Worldgroup, including Sarah Erickson, Mike Knowles, Alice Germanacos, Ben Conway, & Lauryn Raymond DOP: Jakob Cizic Production: Sarah Moussaif & Jason Oakley Digi Op: Stuart Harper Production designer, wardrobe: Luke temple HMUA: AJ Juttla Retouch: Sandrine Bascouert Graphics: Clapham Creative Cast: Dhiren Doshi-Smith, Eva Echo, Joshua Ryan Min Lee, Rayyan Aboobaker, Alexander Garnett-Scherer, Emiro (Emy) Mendoza, Jason Potts , & Saima Chisti