Personalised UGC Meta Ad for The Protein Pancake

This project focused on creating a personalised, story-driven TikTok-style UGC Meta ad for The Protein Pancake that felt authentic, conversational, and native to short-form social feeds. The goal was to position the product naturally through relatable lifestyle storytelling rather than overly direct selling.

The Protein Pancake wanted a creator-style Meta ad that could connect with health-conscious consumers while still feeling organic to TikTok and Instagram feeds.

Making the content feel authentic and platform-native

Creating a relatable narrative around health and protein intake

Holding attention quickly in fast-moving social feeds

Positioning the product as both convenient and enjoyable

Balancing storytelling with conversion-focused messaging

Creative strategy

Market and competitor research

Hook ideation and scripting

Filming

Editing

On-screen captions and callouts

Platform optimisation for Meta placements

The strategy centred around creating a piece of content that felt like a genuine part of someone’s daily routine rather than a traditional ad.

Conversational storytelling

Lifestyle-focused visuals

TikTok-native pacing

Soft-sell product positioning

A clean, aspirational “healthy routine” aesthetic

Using a personalised creator-style hook to stop scroll naturally

Combining talking-to-camera moments with aesthetic food B-roll

Highlighting product benefits organically within the story

Structuring the edit to feel native to TikTok and Instagram feeds

Keeping the pacing fast and engaging to maximise retention

Research into high-performing TikTok-style UGC ads informed the scripting, pacing, framing, and editing style throughout the project.

Research into high-performing TikTok-style Meta ads

Concept and hook development

Script writing

Filming talking-to-camera and supporting B-roll

Fast-paced editing with captions and subtle callouts

Final delivery for Meta Ads Manager use

1 personalised TikTok-style UGC Meta ad

Story-driven creator-style scripting

Talking-to-camera and aesthetic food B-roll

Fast-paced vertical edit optimised for retention

Fully edited Meta-ready video asset

This content is currently being used for paid social advertising. Performance data is not yet available and can be added once results are reported.

The final asset delivered a personalised, lifestyle-driven UGC ad designed to blend naturally into TikTok and Instagram feeds while remaining structured for paid performance. By focusing on relatable storytelling, platform-native editing, and conversational delivery, the creative positioned The Protein Pancake as an easy, enjoyable option for health-conscious consumers.