Website Redesign and Optimization in Webflow
Denis R.
Webflow Redesign & Optimization for "Mperativ"
Project description:
Mperativ, a cutting-edge Revenue Marketing Platform, required a significant overhaul of their existing web presence.
The primary goal was to align the website's user experience and performance with the innovative nature of their platform.
This involved a complete redesign of the main page, development of five key pages, substantial performance optimization, and a critical restructuring of the site's SEO foundation.
My steps included:
Focused on a brand refresh based on Figma designs.
Responsibilities include improving performance, optimizing page structure for SEO, integrating Finsweet CMS Filter, and developing new CMS template pages.
Complete reorganization of CSS classes throughout the project for easier management and modification of the site.
Result:
The outcome is a visually refreshed, significantly faster, and better-structured website for Mperativ.
The implemented changes provide an improved user experience, a stronger foundation for SEO growth, and enhanced content interaction through dynamic filtering.
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Posted Nov 21, 2025
Redesigned and optimized website for better UX and SEO
