I was hired by Reprezent Radio to build a distinctive visual identity and content system strong enough to attract strategic brand partnerships. Within a year, that positioning led Converse to commission "CREATE NOW. CREATE NEXT." a campaign supporting the next generation of creative talent, including a bespoke training programme for emerging presenters and a series of branded content productions. I led the project end-to-end strategy, creative direction, production and delivery as Converse's primary point of contact, managing a multidisciplinary production team through to completion.

Impact:

-1.7bn global impressions tracked via platform analytics across social and OOH placements.

-+5 percentage point lift in aided and unaided brand awareness vs. pre-campaign measured through a pre/post brand tracking study commissioned by Converse.

-Follow-on partnerships with Boiler Room, Apple, Nike, Cross the Tracks, Field Day and SXSW direct outcome of the partnership, tracked as new deals signed post-campaign.

-Following on IG grew to 35k tracked via internal platform analytics.