Diving deep into Nisia's brand identity, values, and positioning, the content strategy aims to authentically embody the essence of self-care and self-love that the brand represents. The strategy evokes feelings of luxury, indulgence, and self-appreciation through the visual narrative of Nisia's sea sponges. By leveraging trending social media strategies, the content strives to amplify reach and engagement, resonating effectively with the target audience. Painting Nisia's sea sponges as symbols of relaxation and pampering, the narrative creates a serene and well-being-evoking storyline. Following a results-driven approach, analytics and performance tracking are utilized to optimize the video based on audience response, ensuring alignment with Nisia's objectives and brand message.