Brand design and development for SweatBox Yoga and Fitness

SweatBox has a very minimalist aesthetic and we wanted the logo to reflect that. Modernizing it with a unique font to add a more feminine twist, we were able to showcase the Yin-Yang aspect and balance of hard and soft.

We wanted to incorporate the use of a symbol to create another eye-catching association between the studio and the brand.

One thing we wanted to consider was marketability, as in can it be put on merchandise, props, stickers, etc?

Another perspective to think about was the local association. Since the brand and studio are located in Hanoi, we wanted to incorporate the Lotus flower as well, a subtle nod to the city.

In that same aspect, we also wanted the image to be in line with brand values and look.

A cohesive and vibrant look, using a new take on minimalist color theory that stands out from the local competition.

Black is not usually associated with Mindfulness and Wellness, but we wanted to push those boundaries slightly while still keeping our health-oriented and modern feel.

Have your social media reflect your brand values, aesthetics, mission, and community.

From stickers to totes, we created trendy and brand-reflective designs to help market the studio and brand while also providing fun swag for the community.