Kekčev Kruh Product Video

While the internet is full of ideas for product videos featuring drinks or cosmetics, the world of baked goods—like bread—remains largely unexplored. That was exactly what made it such an exciting challenge for me—and why I was eager to take it on.

When creating this type of content, I look for ways to give the product character within the limits of what my skills and the client’s budget allow. Bread is not just a product—it’s a symbol of comfort, patience, and quality.

For me as a creator, a video like this is a chance to turn a simple product into a story.

The product video for Kekčev Kruh was created in collaboration with Tuš and Lesaffre.