Anton Kosheliev is a freelancer and a host of the Levtone YouTube channel. He is on a mission to help freelancers and agency owners get better at founder-led marketing and sales strategies. Most of the videos are talking heads.
The task for the episode The NEW WAY to Grow on Upwork in 2025 (No Waste of Connects).
The goal was to create a concept for a video (title and thumbnail) that promises the plan for Upwork freelancers for the next year. This kind of video might have good performance in the Q4.
The next task, after making the concept, was to record the video and carry out the post-production.
Post-production process:
Raw cuts
Examining all the materials and picking the best takes, the parts that can be used for an episode.
Color-grading
Applying the usual color scheme of The Levtone YouTube channel.
Audio-correction
Clean up the audio using Adobe Audition and Adobe AI Enhancer.
Transitions
Making seamless transitions between the scenes.
Motion Design
Developing a unique style of graphics, elements, and fonts for the channel.
Sound design
Applying the sound effects to improve the viewer experience.