The client had a stock-standard website with her mortgage agency but wanted something that would allow her to stand out in a competitive market. Together, we crafted a website to mirror her vibrant personality, competence, and warmth. The site has warm colours, simple layouts, and a focus on usability. FAQs, blogs, and mortgage resources allow us to update the content consistently, speaking to the issues visitors care about most. Custom animations elevate the design with button interactions and custom scrolling. Custom mortgage calculators ensure branding is consistent on all pages.

Nicole's work involves guiding clients through one of the most critical financial decisions of their lives. That's why her rebrand project focused on designing a site that is not only welcoming but builds a sense of trust and authority with her visitors. By refining the design with strategic categorization, structured FAQs, and intuitive navigation, we ensured her clients feel understood and guided. This personal touch, combined with a professional layout, reflects Nicole's unique approach to her work and strengthens her online presence.

Strategic CTAs are implemented throughout the site to guide visitors toward key actions, such as booking a consultation, accessing free resources, or connecting with Nicole on social media. This funnel approach ensures a seamless user journey.

Accessibility is always front of mind, giving Altairix's content the widest possible reach. Capy brings attention to detail in all its work via alt. text, font legibility, and screen-reader friendly page structure.

The website’s heart is an informational blog that drives traffic and provides valuable insights to clients. Blog posts cover a wide range of topics related to mortgages, real estate, financial planning, and market trends, offering actionable advice and expert commentary. By regularly publishing high-quality content, the website establishes Nicole as a trusted partner in the mortgage industry and encourages repeat visits.