Website development for Pastel

Role: Website Designer & Framer Developer

Overview: Pastel is an agentic AI platform that automates core banking operations, including onboarding, fraud detection, and compliance. By handling repetitive, manual tasks within human-defined rules, Pastel ensures every action is fully explained and transparent.

I led the end-to-end design and development of Pastel’s marketing website, translating a complex AI value proposition into a clear, credible, and conversion-focused experience.

Designed the full website in Figma, defining layout, hierarchy, and messaging clarity

Developed the site in Framer with pixel-perfect execution and responsive layouts

Built a modular component system to support rapid iteration and future growth

Structured the site to highlight proof, outcomes, and real-world results

A clear, professional website that makes Pastel AI's offering tangible and easy to understand

Strong emphasis on measurable results across industries (insurance, construction, tech)

A scalable Framer build that supports ongoing experiments and content updates

Preview website here: https://www.pastelhq.ai/  Looking for a custom Website Design? Book a quick FREE 15 min meeting where we discuss if our offer would work for your case