𝗜 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴

𝗜 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴 𝗼𝗯𝗷𝗲𝗰𝘁 𝗶𝗻 𝗺𝘆 𝗵𝗼𝘂𝘀𝗲. 𝗔 𝗯𝗿𝗼𝗼𝗺.

Just an old broom standing in the corner, doing a job nobody ever stops to notice.

I gave it a face. Then three moods to go with it. Fierce while it's working the corners. Alert, like it's watching for dust before dust even shows up. Calm once the room's done.

Same bristles. Same handle. Same job it's done for years. Nothing about the broom changed.

What changed is how it makes you feel looking at it.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗼𝘃𝗲. 𝗜𝘁'𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝗻𝗼𝗯𝗼𝗱𝘆'𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁.

If a broom can carry personality, your product can too. The category was never the limit. The attention was.

Founders, marketers, drop your product category in the comments. I'll reply to every single one with a free idea to make it more engaging.

#Branding #GraphicDesign #BrandIdentity #Rebranding #PersonalBranding