Project Overview: The Chateau Marmont, an iconic Hollywood landmark known for its timeless charm and celebrity allure, is seeking to refresh its brand identity with a new logo and branding elements that capture its rich history, sophisticated ambiance, and the allure of old Hollywood glamour. This project aims to create a cohesive visual identity that reflects Chateau Marmont's legacy while positioning it as a contemporary destination for luxury, exclusivity, and refined experiences.

Develop a new logo that captures the essence of Chateau Marmont's vintage charm and modern elegance.

Evoke emotions of nostalgia, and luxury while maintaining a sense of accessibility and inclusivity.

Establish a fresh presence across various touch points, from menu to digital platforms.

Discerning travelers seeking luxury accommodations and experiences.

Hollywood insiders and celebrities who frequent Chateau Marmont.

Millennials and Gen Z individuals looking for unique and Instagram-worthy destinations.

Classic Hollywood Emblem: An emblem-style logo that features the silhouette of Chateau Marmont's distinct architecture, adorned with intricate details and a sense of grandeur. A contemporary interpretation that merges vintage aesthetics with modern minimalism, using a sleek, refined design that conveys both history and relevance.

Color Palette: A blend of sophisticated hues such as deep maroon, muted gold, and rich orange, evoking a sense of opulence and luxury.

Typography: Pair classic serif fonts with clean, modern sans-serif fonts to strike a balance between nostalgia and modernity.

Patterns/Textures: Incorporate subtle textures and patterns inspired by Chateau Marmont's interiors, capturing the essence of luxury and timelessness.

Print Materials: Design elegant stationery, menu and promotional materials that reflect the brand's new identity.

Signage: Develop captivating exterior and interior signage that captures attention and welcomes guests into the Chateau Marmont experience.

Digital Platforms: Apply the new branding to the official website, social media profiles, and digital advertisements, creating a seamless online presence.

Merchandise: Create a range of branded merchandise, such as robes, tote bags, and candles, offering guests a piece of the Chateau Marmont experience to take home.

Conclusion: The "Elevating Elegance" project aims to rejuvenate Chateau Marmont's brand identity while paying homage to its historic significance and aura of elegance. The results visually captivates and timeless brand that resonates with both the glamour of Hollywood's past and the expectations of contemporary luxury.