How to write a good article

HOW TO WRITE A GOOD ARTICLE - VIDEO CAMPAIGN

A campaign based entirely on the academic article "How to write a good article" by writing and published by the vice president of publications at the ISA, Eloísa Martín. My task in this campaign was to develop the art direction, edition and motion graphic design for the 5 videos contents and 2 spots promos for Instagram. This campaign it was produced by the ISA - International Sociological Association.

I think it was an interesting challenge for me to develop this advertising project, because it made me research simples solutions to translate academic and sociological themes into graphic visual language.

Below the storyboard of the video 3

At the briefing, it was requested that the Institution's basic color palette (ISA) be predominantly used and, in relation to the graphics, seek to conceptualize them in a simplified and objective way.

below All the 5 motion graphic video advertising campaign

below the Promo Instagram video campaign